Millennial Homebuyers Spurring Suburban Trends

By October 15, 2020Architecture, Ideas

*Original article was written by Cassie Cherry, LEED AP, for and published in the October 2020 issue of Builder and Developer Magazine.

One thing we can all agree on these days:  The silver lining for this year has most certainly been the residential housing sector.  With low interest rates and ‘windfall savings’ from the postponement / cancellation of many celebrations, travels, and life events – there are even more opportunities to get into a home.

In Danielian Associates’ recent industry-wide survey, nearly 50% of Millennials who identified as ‘currently renting’ said they plan to purchase a home in the next two years despite the pandemic and economic uncertainty.  Work from home has morphed into work-from-anywhere, which has effectively opened up additional housing options for those previously unable to relocate.  Lesser densities, larger private outdoor spaces, and lower priced for sale housing opportunities are very attractive to the older, Millennial homebuyers that are now planning to start or have started their own families.

Over the summer and in response to demand, we have seen rapid growth in the SFD housing product types that are stretching out into secondary and even tertiary markets.  For those urban dwellers wishing to escape to the suburbs, the adage drive until you qualify is becoming a more attractive option now without the pressures of a long commute.  Current vacancy rates in the San Francisco multifamily markets are probably the most aggressive example of the outward migration away from the urban core.

With that being said, the oldest segment of Gen Z is now in the early 20s.  They are leaving college and entering the work force.  While their generational cohort preferences are distinct and unique as a result of their own life experiences, they are not dissimilar from the previous generation of Millennials in the preference for connected, walkable spaces and a desire to live in urban locations.  Gen Z has now surpassed the Millennials as the largest generation, and they will be looking for places to live.  Multifamily housing has traditionally been the entry point, so purely from a numbers perspective we need to keep building these products to keep up with growing populations and housing demand.

While the recent focus may have quickly shifted to single family housing, multifamily housing is still an important piece of our housing puzzle and will not be going away.  Many architectural resources have been spent on rethinking single family home design in the post-pandemic world.  We need to be sure we are also addressing post-pandemic design options within our multifamily product types as well.  Health and wellness, flexible spaces, daylighting, entry context, safe package handling, indoor air quality, and opportunities for indoor / outdoor living and private outdoor spaces are equally as important and perhaps more challenging to achieve within multifamily housing units.  Additionally, we will need to also rethink the common area amenities – opting instead for multiple smaller, more intimate social gathering spaces instead of a single, larger one.  The outdoors has become the new frontier for recreation, dining, and social gathering spaces and the planning and design for multifamily projects will need to reflect that.  Creative teamwork and collaboration by builders, planners, architects, interior designers, and landscape architects can help achieve project goals while also ensuring these multifamily projects remain timeless while meeting today’s consumer preferences.